All posts by Jon Parrish

Digital Waiver Kiosk

Does your business require customers to sign waivers, register, or complete information? If so, are you taking advantage of the marketing opportunities to build text and email lists, get more reviews, and bring customers back? In this blog post I’ll be discussing some simple strategies to turn your registration process into a revenue generating..

How to get more success with loyalty

Have you ever lost (or tossed) a loyalty card? I have, tons of them. In fact, most people lose (or throw away) more than they keep. So how can you, a business owner, increase the odds that people stay involve in your loyalty program? Try this - Next time you enroll someone into your loyalty program, give them an extra punch. Consumer research..

cafe-984275

Do you want more participation in your loyalty program? Train your staff to speak up. This is a situation I refer to as the "Candy Bowl Phenomenon." Have you ever seen a candy dish at the counter of your bank but don't reach out to take a piece until you are invited? For a variety of reasons, most people won't reach out and take it until the..

blog-post-citygro-kiosk-3.1.1

The Dawn of a New Kiosk

By - October 21, 2015

Introducing Kiosk 3 The items below represent the majority of the significant updates recently released for the CityGro iPad Kiosk application. Please be aware that some of the changes only apply to specific uses of the kiosk application and may not be applicable to everyone. Device Log - The kiosk device log is on the bottom of the..

Tips to collect customer data

Is it just me or does collecting customer contact information oddly remind you of your teenage days and strategizing how to get a phone number from a potential date? (I should apologize now, there will be some brief courting advice in this article). She'll need an incentive, she'll probably want to know why, and if you don't ask now you may blow..

key next to lock for key to repeat customer engagement

There was a day when marketing was a buyer's market and whoever spent the most cash on advertising typically dominated the market. Not anymore. While traditional advertising still has its place, many businesses are finding the top-down, mass, 'interrupt and repeat' model less effective and are turning to more creative, social, and relevant..

Email frequency guidelines image

Want to start emailing customers but are worried about sending too many? Don't worry, you're not alone. Questions regarding text message and email frequency are some of the most commonly asked questions I get. If you are like most marketing directors, the fear of over-sending probably prevents you from sending regular communication, or has..

Increase Customer Loyalty Image

Building customer loyalty is all about engagement. But sometimes you need excuses to engage. Hopefully you took advantage of Cinco de Mayo and took the chance to tell your customers "May the 4th be with you"... but if you didn't, there's still plenty to come in May. Here are 10 creative marketing ideas that drive customer loyalty this May. ..

Marketing Ideas that Drive April

Grab a whoopee cushion and hold on tight, April is here! It's time for jokes, bunnies that lay eggs, and some great spring weather to get customers out of their holes. Here are 10 creative marketing ideas that drive customer engagement and loyalty this April. Knock, knock who's there? It's April Fools Day! Offer an incentive for any..

Loyalty Marketing Stats playbook sketch

[caption id="attachment_4819" align="alignleft" width="150"] 50 Marketing Stats that may change your strategy[/caption] Far too often, loyalty and marketing are thought of as two separate pages in the business strategy playbook. Marketing is the play to bring new customers in and loyalty is the play that brings old customers back. However, new..

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