5 Key Elements of Repeat Customer EngagementJune 30th 2015
There was a day when marketing was a buyer's..Blog
By Jon Parrish - March 12, 2014
No matter what type of business you operate, you will want to attract the best pool of prospects possible to help grow your operation. You can spend many hours identifying the various profiles of your ideal targets and we are not saying that is not useful but, quite frankly, you should already know who your best leads are. Who are they, you ask? Your existing customers! What makes this the case? Existing Customers are Qualified People who have already done business with you have an established need or desire for your products or services. Right there, they are set apart from all other prospects. Add to that the fact that at least on one occasion, they have chosen your business over a..
How many times have you said to yourself, "I need to send out an email . . ." but when you finally get around to it your list is old, customers are cold, and the results reflect it. Don't worry, it happens to the best of us. Fortunately, there are plenty of ways to automate your marketing in today's world. CityGro helps businesses send..
By Jon Parrish - December 17, 2013
Statistics show that an emphasis on building a relationship with your customers can increase revenue in at least three ways: By bringing past customers back. We've heard it before and it's almost cliché, but "It's easier to get an old customer to return than to bring a new customer in for the first time." Then why do most businesses..
Are you using your CityGro iPad kiosk to its full advantage? Here are a few ideas that are designed to increase your customer check-in percentage: Train your employees to ask EVERY customer who comes through the door if they would like to check-in for rewards. I often refer to what I call the "candy dish dilemma;" this is a dilemma where..