Road Block

When implementing a customer loyalty program, there are many pitfalls you want to avoid. The goal is to increase consumer engagement. To do that, there needs to be a good loyalty program in place that is intuitive and easy to use. To increase the success of your rewards program, here are three common road blocks you need to avoid. 1. Only..

lightbulb-pencil lit with ideas

Customers New and Old When I spent my time managing restaurants, I was always trying to find new and innovative ways to market and drive new customers into my restaurants. This is crucial with any business! Your customers are the backbone of your business and the only way you survive. Driving new customers in, lets you continue to grow and expand..

man and woman looking at phone

Getting to know your customers and building a relationship with them is so important to how you will succeed as a business. So how do you engage with your customers? Here are 5 ideas for how to engage customers in your business:   Build your customer list: This is such a simple way to engage, so make sure you collect your customers'..

data driven marketing, desk with charts/graphs

 A new paradigm shift has occurred in the world of marketing. What once was an art is now a data filled science. I recently spoke with a man who owned a small smoothie shop in Southern California. On an average day, he would get anywhere from $300-$500 in revenue. That’s it, that’s the end of the story. There is no additional data..

marketing segmentation, people icons grouped

You've worked hard—your contact list is growing, your customers have opted-in to receive messages from you having given you their contact information and said what products of yours they are interested in. The next step in your marketing efforts is likely implementing marketing segmentation and answering the questions "who should I market..

Email frequency guidelines image

Want to start emailing customers but are worried about sending too many? Don't worry, you're not alone. Questions regarding text message and email frequency are some of the most commonly asked questions I get. If you are like most marketing directors, the fear of over-sending probably prevents you from sending regular communication, or has..

interior of restaurant with table and chairs

What is brick-and-mortar marketing? This term refers to marketing strategies implemented by a traditional storefront, serving customers face-to-face. In today’s competitive market, owning a brick-and-mortar business can be difficult. In fact, some would say nearly impossible! With the convenience of online shopping it seems as though..

rewards program through text message or reciept

In this day and age, having access to customer information is a major key for business success. Capturing customers’ info provides a way for you to reach out to and stay in contact with your customers. Here at CityGro, this is at the core of what we provide. This post is the first in a series that will go over some out-of-the-box strategies of..

Increase Customer Loyalty Image

Building customer loyalty is all about engagement. But sometimes you need excuses to engage. Hopefully you took advantage of Cinco de Mayo and took the chance to tell your customers "May the 4th be with you"... but if you didn't, there's still plenty to come in May. Here are 10 creative marketing ideas that drive customer loyalty this May. ..

Marketing Ideas that Drive April

Grab a whoopee cushion and hold on tight, April is here! It's time for jokes, bunnies that lay eggs, and some great spring weather to get customers out of their holes. Here are 10 creative marketing ideas that drive customer engagement and loyalty this April. Knock, knock who's there? It's April Fools Day! Offer an incentive for any..

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