In case you missed out on the April Fools..Marketing Ideas that Drive
Idea Box— Use “Claim Offers” to Calculate Marketing ROI
By Holly Cordner - January 6, 2015
Wondering how you can get the most out of your CityGro loyalty program and kiosk? We’ll be providing brief updates every week for creative ideas on how to set up and use our system to get the most bang for your buck.
Keep an eye on our blog to see what we bring you!
Customer Redemptions Can Help You Keep Track of How Many People Are Using Your Offers
“Claim offers” is a feature that requires your customers to redeem offers by checking in on the kiosk and selecting the offer they would like to redeem.
By requiring all customers to check in on your kiosk to claim offers, you can track the number of redemptions and compare them to the amount of messages that were sent out in order to find the return on your investment.
You can use this information to make changes and refine your messaging. For instance, do more customers come back with “percent off” coupons or offers for free items? Do changes in the wording of your offers make a difference in the percentage of customers who respond to them? Does format matter? Who responds more to “bring in a friend” offers—mobile or email users?
The CityGro system can help you analyze all this information and easily calculate marketing ROI. Just be sure that customers who bring in offers claim them via the kiosk, and you’ll be on your way to better responses.
Of course, if you need help analyzing your data or setting up or making changes to your “claim offers” feature, our Account Pros are always here to help. Just give us a call.