MARKETING IDEAS THAT DRIVE

Marketing Driven by Data: Data-Driven Marketing

Data-driven marketing: a term that has been colloquialized into one of the buzziest buzzwords that plagues whitepapers and LinkedIn feeds. Despite it’s overuse in the marketing world, data-driven marketing is still a widely underutilized tool for measuring return on investment (ROI) and other key performance indicators (KPIs). Let’s take a step back and think about […]

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