This year, Mother’s Day is May 14th, and it’s coming up fast! Make sure you take the opportunity to reach out to your customers. No matter what type of business you own, there are so many ways to show appreciation for your customers on Mother’s Day.  

Below are some quick ideas for Mother’s Day Specials:

Mother’s Day Gift Ideas: Everyone could use some ideas on what to get their mother for Mother’s Day. Be sure to send a message to your customers reminding them to get their gift from your business and highlight some of your great products. You could send a reminder such as:

“We have the perfect gift for the mother in your life for Mother’s Day. . . “ You can then add any great product their mother would be sure to love!

Gift Card Special: Gift cards are the easiest gift to buy and can be great for the hard-to-shop-for mothers out there. An example of a gift card special to send to your customers could be:

“Still need a Mother’s Day gift? Get a $10 bonus card for every $50 in gift cards you purchase!”

Mother’s Day Giveaway: Giveaways can be a great way to give back to your regular customers. There are many ways to do a giveaway, here are a few examples:  

• Drawing: Anyone that purchases something from your business in the previous week is put into a drawing to win a gift basket for their mother. Send a text campaign to let them know about your gift basket giveaway.
• Facebook/Instagram Giveaway: Facebook/Instagram can be an easy way to reach your customers for a giveaway. Have them post a picture with their mother and write why they should win the giveaway. When Mother’s Day gets closer, send a text campaign to remind them about your giveaway. This will help get more customers to participate, too!

Discount on Mother’s Day: Giving a discount for any mother that visits your business on Mother’s Day can be a great gift. Even if you decide to give away something that seems small, it can mean a great deal to your customers. Send a text message campaign about your discount so your customers can plan their Mother’s Day celebration to include your business.

• Restaurants can give away something as small as a free dessert or as large as a free entrée when they visit on Mother’s Day.
• Retail businesses can give a discount on Mother’s Day such as 15% off their entire purchase.

Take the opportunity to reach out to your customers this Mother’s Day. A simple message about Mother’s Day can be a great opportunity to increase your business as well as show your customers you care.