No marketing channel or medium is perfect for every audience, but if there’s one that’s closest, it’s text messaging. With more than 5 billion texters on Earth — nearly 300 million of which are in the USA — it’s the single biggest social media channel in the world. 98% of text messages are opened, and as many as 90% of consumers are open to communicating directly with businesses via text. Nearly everyone has a text messaging device already, and most are only waiting to be invited to engage with your business this way.