Have you ever been invited to “Text REWARDS to 55442” or “Text ICECREAM to 44338” or something similar? These are examples of SMS Keywords. By setting up an SMS Keyword and using it in your marketing efforts, you allow your customers to easily join your SMS marketing channel, simply by texting in a one-word identifying token. By signing up for CityGro Blasts, you get one SMS Keyword for free, and can quickly start using it everywhere to start developing your marketing list.