The modern consumer faces a dizzying number of choices each day, all with their own unique characteristics and long lists of attributes and drawbacks. How do you, as a company, position your [...]

You’ve heard of marketing and you’ve heard of loyalty, but are you on top of loyalty marketing? Where traditional marketing focuses on new customers, and other loyalty approaches [...]

Loyalty marketing is an approach to marketing that focuses on increasing business revenue by targeting existing consumers. While most marketing companies focus their entire efforts on finding new [...]

The first steps to gaining loyalty are out of our control. They are found in your culture, your employees, your product/service and the benefit you provide. Once you are creating an environment [...]