3 Simple Reasons You May Be Losing CustomersMarch 27th 2015
In the fast-paced, technological world we live..Tips for Business Owners
By Jon Parrish - December 16, 2015
This is a situation I refer to as the “Candy Bowl Phenomenon.” Have you ever seen a candy dish at the counter of your bank but don’t reach out to take a piece until you are invited? For a variety of reasons, most people won’t reach out and take it until the invitation is there. They know it’s free, but need an invitation to act.
The most efficient approach for signing customers up for your loyalty program is equipping your employees with action phrases. Proposing a small action will usually make people more responsive to your request and help them break through doing nothing. Just have your staff always add a simple phrase to generate more participation in your loyalty program. Here are some examples:
Here are some additional tips to boost your invitation:
If you are going to put time and assets into implementing a loyalty program, don’t come short on the invitation. Training your employees to add a simple phrase is an excellent strategy to boost participation and will ensure you get results.