10 Creative Marketing Ideas That Drive Loyalty This November
We’ve brainstormed the top ways to bring your customers back with targeted texts and emails. Check them out:
Like peanut butter and jelly…
November is National Peanut Butter Lovers Month, so consider sending an offer for peanut butter lovers, or offering a special seasonal menu with peanut butter items.
Did you know that the number one reason why customers never return to a business is that they simply don’t remember or think to? As a business, if you’re not working hard to stay top of your customers’ mind, you’re sure to get left behind.
With that being said, Forget-Me-Not Day is on November 10. This is a perfect opportunity to send out a deal for customers reminding them you haven’t forgotten about them.
Hit the trails
November 17th is Take A Hike Day. Do you have an outdoorsy clientele? Send out an offer for customers to come in before they hit the trail, or offer après-hike specials for those who come in post-trail.
Bike, motorcycle, car or otherwise
Looking to hit the road? You’re in luck — Go for a Ride Day is November 22. Reward your most rambling customers by offering a special for those who were born to roll.
When considering ways to bring customers back through your front doors, think about incorporating these notable dates into your communication.
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The week before
Lead up to the big week with some offers that your customers can’t resist, either for sale immediately or just to let them know of the deals that are coming.
Celebrated the fourth Thursday in November, Thanksgiving offers a remarkable opportunity to reflect on the things we’re grateful for, as well as commit to adopting a more positive outlook going forward. Cheers to turkey bowls, mashed potatoes and spending time with loved ones. Be sure your customers are aware of different hours with a quick text.
Celebrated the Friday following Thanksgiving, Black Friday has become a powerhouse of consumer spending. It all obviously depends on the type of business that you operate, but if you plan on having a big Black Friday, promotion is a must. WIth so many options, customers tend to plan their Friday out days in advance. This is when having an active marketing list really pays off.
Small Business Saturday
On the Saturday following Thanksgiving and Black Friday, it’s small businesses’ time to shine. Are you a small, local business owner? Encourage your customers to shop small with deals to show your appreciation. Or, invite your customers feeling hungover from Friday’s shopping spree to drop by Saturday morning for some food or drink specials.
The Monday following Thanksgiving is known as Cyber Monday, and it’s all about the online deals. Does your business have a website? Consider offering specials online, or selling gift cards at a premium. Alternatively, you might invite customers to take a break from things online and come on in for in-person specials or activities.
The last in this crazy week’s festivities, Giving Tuesday is an international day of giving. To celebrate, consider giving a portion of every purchase to a local or relevant charity.
To those who have served
Veteran’s Day is celebrated on November 11, and it’s an opportunity to give thanks to all of those who have served in the United States Armed Forces. Does your business offer a military discount? This is the perfect way to remind America’s finest that you’re grateful for their service.
It varies from year to year, but college basketball usually starts the first week of November. Is basketball big in your neck of the woods? Kick things off right by building on the anticipation of an exciting new season. Support your favorite local university with themed contests, offers and messages in your store.
The International Day of Peace is celebrated on November 17. Doesn’t the world just need a little more peace? Spread the love with an offer that reminds your network of the good in the world.
First (or fifth) impressions count
It may not be an idea to bring people in, but consider things you might do to create a noteworthy experience for customers when they’re in-store. For many business owners, the holiday shopping season brings in more foot traffic than any other time of year. Pull out all the stops to make customers’ experience a good one.
Be the hero
During the busy holiday shopping season, consider your position in the greater shopping ecosystem, and look for ways to stand out. Are people coming into your restaurant for a much needed break before hitting the shops again? Maybe offer free coffee. If you own a boutique, offer cookies or hot cocoa as a way to sweeten the deal and leave them with a positive impression of your locale.
Going the extra mile at the end of the year can really set the tempo for the next.
Editor’s Note: This post was originally published in November 2014 and has been regularly updated to keep it fresh, helpful and accurate.