Interview with Shiri Franco, Owner

What do people love about Sunrise Pita?

We offer fresh, home made food inspried by Israelie flavors. Our customers love that they can come in and eat fresh food in a quick and casual environment.

Can you explain your strategy with CityGro?

We use CityGro for 2 main things: customer loyalty and awareness. We wanted to reward our customers for dining in frequently, as well as be able to contact them with any changes in holiday hours and specials. The ability to email/text our customers is especially important because we are a Glatt Kosher restaurant that is closed on Jewish holidays. Since most of our customers are, in fact,non-Jewish it is great for us to update them on days that we are not open due to holidays they might not know of or celebrate.

How do your customers respond to CityGro Loyalty

Our customers love the CityGro app. It’s fun to watch how excited they get when they have gained enough points for a free pita or other reward.

What types of messages do you engage customers with?

Holiday hours, special events and introduction of new menu items.

Can you think of any specific success stories?

The ability to email/text our customers is especially important because we are a Glatt Kosher restaurant that is closed on Jewish holidays. Since most of our customers are, in fact,non-Jewish it is great for us to update them on days that we are not open due to holidays they might not know of or celebrate. We used to have a lot of customers come to the restaurant during a Jewish holiday only to realize that we were closed. We hated the fact that they didn’t have previous notice or remember that we were closed. Now, we make sure to let them know to sign up for the app so they never make that mistake again.

What tips or tricks would you suggest other CityGro users do?

Don’t ever stop asking customers to sign up. It get’s easy to become more complacent once you have a few thousand customers in your data base. Encourage employees to ask each new customer to sign up. Another tip would be to utilize the CityGro staff, they are always available and willing to help!

Advice for Business Owners

“A customer loyalty program ABSOLUTELY increases the frequency a customer visits your business. It is easier (and far less expensive) to increase the frequency of a current customer, than to gain new customers.” – Shiri Franco | Owner, Sunrise Pita