2 Sure Fire Ways to Start Digital Marketing for Restaurants
In this day and age, having access to customer information is a major key to business success. Capturing customers’ info provides a way for you to reach out to and stay in contact with your customers. Here at CityGro, this is at the core of what we provide. This post is the first in a series that will go over some out-of-the-box strategies of how to capture your customers’ info and set up digital marketing for restaurants.
Capturing Customer Information for Restaurant Text Message Marketing
Megan is one of CityGro’s clients and the owner of Just Left Pub in Lynnwood Washington. When we brought Megan on she said that she was in need of a way to capture customer info. She didn’t have the physical space to set up a kiosk near her customers. To work around this, our graphic design team came up with a couple of simple table tents and posters.
As the customers come in to grab a drink or eat, they notice a table tent sitting on their table. This provides them with two different ways to opt into Just Left’s rewards program:
Option 1 – Texting into the advertised SMS Keyword. They would be asked to opt-in. After opting-in, they would receive a smartlink (a shortened, trackable, URL) that lead to a webform to complete their registration.
Option 2 – Writing their phone number at the top of their receipt. Their server then enters their phone number into the kiosk. The customer will then receive a text message inviting them to opt into your business. Once they opt-in, they receive a second message with a SmartLink. Now, all they have to do is click the link and fill out the webform and they will be set.
After their initial visit, customers can simply write their phone number at the top of their receipt. Their server will then check them in. Now they can start receiving loyalty points for every visit without having to check-in at a kiosk.
The customer will receive a text each time they earn a new reward. They can also text the SMS Keyword to see how many points they have. Your customers can now see how close they are to their next reward!
Give SMS Keywords a Try
To help demonstrate this, we have set up the keyword FULLSERVICE. If you text FULLSERVICE to 85775 from your smartphone, you will get a response that says:
“Be sure to write your mobile # on your receipt to earn FREE stuff! Click on this link to complete your registration http://c-g.co/3CwptsF”
Then, if you click on the link (if you’re using a computer click the following link http://c-g.co/3CwptsF), you can see a sample of our customizable webform that we can put your business logo on. We can also customize what customer information is captured and what information is required.
This is just another example of an easy and efficient way to capture your customers’ information with mobile data collection through text message marketing strategies (also known as SMS marketing) in fast-paced, full-service restaurants. With this information, CityGro helps you build a database to let customers know about daily specials or new menu items, drive traffic on slow days, and earn rewards!
For more information or to set up your business with our marketing kit (including table tents) contact your account pro today.