June is the time for “Grads and Dads” but there are many other great events in June to plan promotions around. Here are a few to get you started on bringing customers back. Spoiler: There are a lot of dessert-based days in June.

Who doesn’t love donuts?

National Donut Day is June 1. Maybe not a huge draw, but a good customer relations tactic would be to pick up a few boxes and give customers a donut as a freebie just for walking in the door. Or if donuts are your “biz” try offering a special discount on boxes for all the customers that will be storming your gates!


What about chocolate ice cream?

Celebrate National Chocolate Ice Cream Day on June 7. In 2017, the IDFA (International Dairy Foods Association) declared Vanilla to be the top flavor in the United States. Will this be the year that chocolate retakes the crown?! If you are in the frozen desserts business, this one can be a huge promotion. Try offering a discount or promotion on chocolate flavors.

Red Rose Day – June 12

June is wedding season, and roses are by far the most popular botanical of choice for weddings. Create a special promotion for June Brides or create a promotion with your social media pages where people can post pictures of the roses in their garden for a discount or prize.

That grand old Flag!

Flag Day is celebrated yearly on June 14. Celebrate patriotism by offering a discount or special for everybody with an additional discount for military and first responders.

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Decorate your business with Red, White, and Blue. Give away miniature flags to help share the spirit of patriotism. (Plus it starts to set the stage for the 4th of July coming up!)


For dear ol’ Dad

In the United States, Father’s Day is celebrated on the third Sunday in June. Help celebrate Dads everywhere by offering a discount or special all weekend. If your business is open Sundays, have an extra special just for Dad. Just like Mother’s Day, try creating a special that kids can afford to get something for their dads.

Treat yo’self!

June 18 is National Splurge Day, and it’s a great one to promote! This day gives people an excuse to pamper themselves or break their diet (just this day). Promotions like BUY ONE GET ONE, or 50% OFF are great ways to set the stage. FYI it is also International Sushi Day. Why not celebrate both?

Take that pic

June 21st is National Selfie Day. Use this day as a way to get customers to advertise your business for you! Offer a Bounce-Back special or discount for anyone that posts a selfie in your business on social media. Make sure they tag your business to get credit. Offer more if they leave you a great review!

For our furry friends

Take your Dog to Work Day is celebrated on the Friday after Father’s Day. While it may not necessarily work to have four-legged friends in your business, try a social media photo contest of people with their dog at THEIR workplace. Offer a discount for anyone that posts or shows a picture at the register. But if your business can be pet-friendly, have a special treat for your canine customers as well (free Scooby snacks or similar).


Editor’s Note: This post was originally published in May 2018 and has been regularly updated to keep it fresh, helpful and accurate.

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