Marketing Ideas That Drive Customer Retention in February
February, what a great month for small businesses marketing. The craze that spills over into the first of the year has finally dissipated and the first major holiday of the year is finally here: Valentine’s Day! Not to mention the Olympics and of course the big football game! As always we have your marketing ideas to drive customers to your business.
So how do you market to your customers in a way that allows you to compete with the big brands?
Our team of customer retention experts has put together a quick list of promotional ideas and strategies you can deploy in February to increase your sales and improve customer retention.
According to Entrepreneur Magazine Valentine’s Day sales reached an all-time high of $19.7 billion in 2016! Making Valentine’s Day one of the first major opportunities of 2018 to capture some of that consumer spending.
Here are several promotional ideas surrounding Valentine’s Day:
Customer appreciation campaigns
Show your customers how much they mean to you and your business by offering them a special offer related to Valentine’s Day. Groupon suggests a simple “we love our customers” campaign that offers customers a generous discount or free gift. Everyone loves free stuff, put together a thoughtful gift basket of popular items you sell or a gift card to your store that they can redeem when they come in.
Send a promotional text to your most valued customers
You know who these people are (if not our team of experts can help you fix that), they come into your business or purchase from you frequently. Why not send them a loving promotional text message letting them know you appreciate their business and would like to give them a great deal. Not only will this be well received by your loyal customers but they are more likely to continue being just that, loyal. Want to mix it up even more? Ask these loyal customers to bring a friend with them!
Put together a fun gift guide
Whether people have a significant other or not the numbers don’t lie, consumer spending during Valentine’s Day is strong. Leverage this. Put together a gift guide with ideas for both couples and singles. This idea works really well as a way to incorporate your own products and services into the guide without sounding like a promotion. The key is to be helpful and fun.
One day only promotions
It’s estimated that 50% of marriage proposals happen on Valentine’s Day which means there are lots of couples looking for fun places to go hang out, eat, be entertained, shop, etc. Now, be careful not to get caught up in promoting solely to couples so as to not alienate your single customers. An easy way around this to implement a one day only or flash sale, make it somewhat generic so that both couples and singles feel comfortable checking out your promotion. This is a great way to entice anyone looking for a fun night out or shopping spots to pick your business over another. Just make sure to sell the scarcity, this is a one day only promotion, and it ends at midnight or something to that end.
Show your support for the best athletes on the planet competing in the various winter sports competition. Here are a few ideas to get you started:
Watch as a community
One of the easiest ways to do this if you have a physical location with TVs is to invite your customers in to watch the Olympic games as a community. It could be something as simple as “come in and enjoy the games and grab a free item on us”.
Support the athletes
Look up the athletes competing in this year’s Olympic games and if one of them is from the State your business is located in or city then highlight this. People love to feel they are a part of a community and will get behind messaging related to supporting a local Olympian. Not to mention this ties in perfectly to the first idea of watching the games as a community.
The Big Game
Wether or not you are a football fan, the big game can be a big opportunity to drive business. The notion that you can’t compete with the big brands spending millions in advertising that weekend isn’t true. Here are some clever ideas you can put to good use:
Football team-centric giveaways
Your customers love their team, they’ve waited all year for this game, make it fun for them by offering special giveaways or promotions related to that team. For example, if the winning team scores more than 30 points award those patrons with a free item. Or, for every touchdown that is scored, put those fans in for a chance to win a bigger prize. The strategy is to make it fun. Get into the love of the game and spirit of competition with your customers.
Events and contests
Watch parties are a typical strategy for the big game but there are other fun events you can throw to attract customers to attend. Contests, for example, can be very fun, especially for diehard fans. Offer a prize or giveaway contest related to the best fan outfit. Eating contests can also be fun, the big game is always surrounded by lots of delicious food. Hold a nacho or chicken wing eating contest where the winner receives something special related to your business.
The halftime show seems to be getting longer and many fans aren’t as interested in the halftime show entertainment as they are the game. Keep people engaged by doing a fun game or contest during halftime. Something as simple as spin the wheel or offer an insane 30-minute sale, everything for the next 30 minutes is “buy one get one free” for example.
If you use a text marketing solution (if you aren’t you missing out!) ask your customers to text a special keyword to enter in to win a prize or a discount during the game. You could even tie these keywords to certain events happening during the game. If your team scores, text “points” and get 10/100 points towards a free item or service.
Contact You CityGro Team Today
The team here at CityGro is committed to helping you increase your sales by bringing back more customers more often through retention marketing.
Need help implementing these ideas? If you need help setting up a blast please feel free to contact one of our account pros. We are always happy to get the ball rolling for you! We just ask that you give us at least 1 business day before you want your campaign to roll out.